The Nation’s favourite chocolatiers ran a competition in conjunction with The X Factor, to win VIP tickets to the X Factor live tour. Unique codes were printed on promotional packaging. Customers logged on to the microsite, to punch in their code and see if they were a winner. If the visitor was unsuccessful, they were given a code for discount on products, to encourage them to enter again. Key elements were animated to enhance the user experience. Pop up banners sat on their own site, along with Facebook advertising to drive awareness. The competition was a great success, with a marked increase in sales.