‘Your Paintings’ is a BBC website cataloging over 210,000 oil paintings from the UK. This awareness campaign was created to launch the website, telling the nation about the stories behind the paintings, making a connection with the art and their every day lives, and encouraging them to get involved in tagging the works of art on the site.
This was achieved by a multi-channel campaign, including posters, postcards, worksheets for educational distribution, and art being projected onto buildings nationwide simultaneously.
The posters recently picked up a commendation at the Drum Design Awards 2013, A silver at the Roses Design Awards 2013 and was awarded gold at Fresh Design Awards 2013.
